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Direct to Consumer Sites Can Survive Amazon

Ways to think about what brands who embrace direct to consumer can do that Amazon cannot

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AmazonAlicia MorgaJuly 2, 2018ecommerce, direct-to-consumer
How Many Product Variations Are Too Many?

Consumers’ perceptions of how many choices they prefer depends.

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productsAlicia MorgaJuly 2, 2018ecommerce, website
Do You Need a Brand App?

More shopping happens via smartphones but that doesn’t mean you need an app for your brand.

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mobileAlicia MorgaJune 26, 2018brands, apps
Instagram TV is Here (IGTV)

Instagram launched IGTV, a standalone app for watching long-form vertical video.

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social mediaAlicia MorgaJune 26, 2018instagram, facebook, TV
Amazon (AMZN) and Cosmetics

Ulta Beauty is giving Amazon a run for its money.

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Amazon, beautyAlicia MorgaJune 4, 2018ulta beauty, cosmetics, retailers, Amazon
Do I need to worry about the GDPR?

The GDRP pertains to certain circumstances.

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GDPRAlicia MorgaMay 27, 2018gdpr, eu, ad tech
Brands vs Marketplaces

Marketplaces (ala Amazon) are forcing brands to evaluate the relationship.

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ecommerce, AmazonAlicia MorgaMay 27, 2018marketplaces, retailers, brands
Retail Trends

Retail trends give you insight to important consumer shifts. 

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retailAlicia MorgaApril 16, 2018trends, live streaming, personalization, wholesale
What Beauty Players Can Teach You

Consumer product companies have a lot to learn from what's happened in the beauty sector. 

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ecommerceAlicia MorgaApril 16, 2018beauty, digital marketing, consumer behavior
Taking Your Brand Direct-To-Consumer (D2C)(DTC)

Six tips for brands going direct-to-consumer. 

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ecommerceAlicia MorgaApril 1, 2018direct-to-consumer, d2c
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