Marketing to Seniors

Marketing to Seniors is Terrible?

  • By 2020, the world will have more 55-year-olds than 5-year-olds

  • Life stage and age have been decoupling over the past generation - milestones like education, marriage, kids, career, and retirement are increasingly not connected to traditional ages

  • Talking directly to seniors is a huge missed opportunity

Alicia Morga