Ads and Emotions

Online Ads Targeted Based on Your Emotions

  • The New York Times announced that it had been using machine learning and surveys to predict the different emotions felt by readers of various stories over the last year

  • Similarly, USA Today has had an emotion-based ad offering since 2017, and the Daily Beast is also testing something similar

  • The idea is that emotion is just another metric and companies want to make sure their brand is experienced in exactly the right context


Alicia Morga