And the Best E-commerce Sites Are...
Retail Dive just released some interesting stats on the best e-commerce websites in terms of website perfomance. The winner?
Talbots had the highest score in apparel. Also of note:
"many of the best-performing websites were custom-built sites, as opposed to being created with third-party e-commerce platforms from companies like Adobe, Oracle, Salesforce, Magento and IBM. (Of the sites built on those platforms, Adobe built sites were the only ones to average a higher score than custom-built sites.)"
The upshot is that issues like site downtime, broken links, and missing product pages cause companies to miss out on revenue.