CPG Brands and Amazon

CPG Brands may be starting to rethink their relationships with Amazon (fingers crossed).

The fastest-growing category on AMZN this year is food and beverage, up 40%, with the health, personal care, and beauty category close behind at 37.9%; while sales volume is still small, the uptick shows consumers are turning to online commerce more often for everyday items and grocery shopping

CPG companies, meanwhile, have taken a mixed approach to online commerce, either letting retail partners do the heavy lifting or testing sales through their own channels 

Cheng, director of digital and e-commerce at Campbell Snacks argues that "e-commerce is a revenue channel, but it's a brand-building channel for marketing as well"