Brands Opening Service Based Stores

Brands Turning to Service as Sources of Revenue

DTC and digitally native brand stores are focused more on services and less on products

  • Women’s workwear brand M.M.LaFleur opened M.M. To Go meant for quick, efficient services, like selling Tide To-Go pens for quick fixes and allowing customers to make returns.

  • ModCloth’s retail strategy is centered on services after finding that customers who use their styling services convert at 90%, while those that don’t convert closer to 25%.

Alicia Morga